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India's Logistics Infrastructure

Orchestrate every shipment, warehouse to doorstep

SwiftShip courier orchestration, WareSync warehouse management, and 3PL operations — one platform, one network. Built for D2C brands, retail, and FMCG businesses ready to professionalize their logistics.

80K+
Shipments / month
97.5%
On-time delivery
12,000+
PIN codes served
swiftship.sendit.co.in/shipments
📦 Shipments
📊 Analytics
🔄 NDR
💳 COD
🔗 Carriers
⚙ Settings
Shipments
142 active · updated just now
+ Book Shipment
All Delhivery Blue Dart Ekart
TRACKINGCOURIERDESTINATIONSTATUSETA
DLV-77213DelhiveryBengaluruDelivered
BD-40921Blue DartHyderabadOut for deliveryToday
EKT-55302EkartKolkataIn transit2 days
DTDC-1180DTDCChennaiLabel created3 days
DLV-77198DelhiveryPuneIn transit1 day
97.5%
On-time delivery
₹1,240
COD pending today
94.3%
First attempt
waresync.sendit.co.in/warehouse
🏠 Warehouse
▣ Dashboard
📦 Orders
📦 Inventory
📈 Reports
⚙ Settings
Warehouse Operations
8 active pickers · Avg pick 42s
+ New Task
To Pick 9
#WS-1042 · 3 items
Bin A2 · A4
#WS-1038 · 4 items
Bin B1 · B3
Packing 6
#WS-1041 · 1 item
Station 2 · Priya
#WS-1036 · 2 items
Station 1 · Rohit
Ready 4
#WS-1040 · 6 items
Delhivery
#WS-1033 · 2 items
Blue Dart
37
Orders today
369
Total inventory
99.2%
Order accuracy
Auto-switching · click to pause
Trusted by
4am Fresh
DMart
Purplle
Amazon
Meesho
Swish
0
Warehouse Nodes
0
Riders & Fleet
0
Cities Covered
0
% On-Time SLA
0
PIN Codes Served
Platform Architecture

One integration. The entire logistics stack.

Connect your store or ERP once. SwiftShip and WareSync work in concert — purchase orders trigger GRN workflows in WareSync, fulfilled orders route to the best carrier via SwiftShip, and every event flows back to your system via webhooks.

01

Order ingestion & routing

Orders sync from Shopify, Amazon, Meesho or your ERP. SwiftShip scores carriers on rate, speed, and performance history.

02

WMS-driven fulfillment

WareSync generates pick lists, guides put-away staff, and manages multi-node inventory in real time.

03

Last-mile dispatch & tracking

Shipments dispatch via the optimal carrier. Branded tracking page updates in real time. NDR triggers auto-retry logic.

04

COD reconciliation & analytics

COD remittances reconcile automatically. SLA dashboards surface exceptions before they escalate.

Order Sources
Shopify · Amazon · Flipkart · Meesho · B2B ERP
Ingestion
SwiftShip
Carrier allocation · Rate shopping · Tracking · NDR · COD
Orchestration
WareSync
Inbound · Inventory · Pick-Pack · Returns · Multi-node
WMS
3PL Physical Network
Warehouses · Rider fleet · FTL/PTL freight
Ops
Analytics & Webhooks
SLA dashboards · COD reports · API callbacks · Alerts
Intelligence
By Industry

Built for India's fastest-growing sectors

Purpose-configured workflows for your category's specific requirements

D2C & E-Commerce
High-velocity order processing, branded unboxing, and returns management for digital-first brands.
Retail & Omnichannel
B2B replenishment + D2C fulfillment from the same node. Store-level inventory visibility.
FMCG & CPG
High SKU count, batch tracking, expiry management, and distributor network integration.
Pharma & Cold Chain
Temperature-controlled storage and delivery, GDP-compliant handling, track-and-trace.
Manufacturing
Raw material inbound, WIP staging, finished goods dispatch with ERP sync.
Quick Commerce
Dark store integrations, sub-30-minute delivery zone management, hyperlocal rider dispatch.
Integrations

Works with your existing stack

100+ pre-built connectors. No custom dev required.

Storefronts & OMS
Shopify
Shopify
WooCommerce
WooCommerce
Magento
Magento
Marketplaces
Amazon Seller
Amazon Seller
Flipkart
Flipkart
Meesho
Meesho
ERP & Accounting
SAP
SAP S/4HANA
Oracle
Oracle ERP Cloud
Tally
Tally ERP / Prime
Courier Partners
India Post
India Post
Ekart Logistics
Ekart Logistics
Delhivery
Delhivery
Blue Dart / DHL
Blue Dart / DHL
DTDC
DTDC
XpressBees
XpressBees
Amazon Shipping
Amazon Shipping
Payments
Razorpay
Razorpay
Cashfree
Cashfree Payments

+ 80 more integrations available · View all →

Network Coverage

Infrastructure across India, not just metros

Hub nodes in every major state. PIN code-level delivery coverage from Kashmir to Kanyakumari. FTL/PTL lane density across the golden quadrilateral and beyond.

8
States served
12
Warehouse nodes
120+
FTL/PTL lanes
12K+
PIN codes
BLR HUB — ACTIVE
4 docks · 60 riders
DEL HUB — ACTIVE
3 docks · 75 riders
MUM HUB — ACTIVE
4 docks · 65 riders
CCU HUB — ACTIVE
2 docks · 40 riders
HYD HUB — ACTIVE
2 docks · 35 riders
India logistics network map — SendIt hub cities
Major hub
Delivery city
Freight lane

Ready to move more, with less overhead?

Our team will understand your current logistics setup and put together a deployment plan that fits your actual volume and geography.

Book a DemoRequest a Quote
Typically responds within 4 business hours
Courier Orchestration

Smarter shipping decisions, automatically.

SwiftShip allocates every shipment to the right carrier based on rate, zone performance, and SLA — without your team lifting a finger.

Features

Everything your shipping team needs — in one platform

From carrier allocation to COD remittance, SwiftShip handles the full post-purchase workflow.

Smart Carrier Allocation

Auto-assign shipments to the best carrier based on zone, weight, COD amount, SLA, and performance history.

Multi-Carrier Rate Shopping

Compare live rates across 15+ carriers in under 100ms. Apply business rules to balance cost and speed.

Real-Time Tracking

Unified tracking events from every carrier. Push notifications via SMS, WhatsApp, and email.

NDR & RTO Management

Automated NDR escalation workflows. Customer re-engagement via WhatsApp. RTO reduction playbooks.

COD Reconciliation

Automatic matching of COD remittances from 15+ carriers. Exception flags and settlement reports.

SLA & Performance Dashboards

Carrier-level SLA scorecards, zone-wise performance heatmaps, and delay root-cause analysis.

100+ Integrations

Native connectors for Shopify, WooCommerce, Amazon, Flipkart, Meesho, and all major ERPs.

REST API & Webhooks

Full-featured REST API with 99.9% uptime SLA. Real-time webhooks for every shipment event.

Returns Management

Initiate return pickups from SwiftShip. Auto-generate reverse AWBs. QC integration with WareSync.

Ship smarter. Reduce RTO. Reconcile faster.

Most customers see 15–20% freight cost reduction in the first 60 days.

Warehouse Management System

Your entire warehouse, in real time.

WareSync brings inventory precision, pick-pack efficiency, and multi-node visibility to operations of any size.

Product Tour

See WareSync in action

Five modules. One platform. Everything your warehouse needs.

Powerful Dashboard

Everything you need.
One dashboard.

A single command center for orders, inventory, revenue and fulfillment — updating live as your warehouse works.

ONE-CLICK NAV Every module, one rail
waresync.sendit.co.in/dashboard 🔔   S
WareSync
⊞ Dashboard
🛒 Orders
📦 Inventory
🏠 Warehouse
⚙ Hub Management
🛡 Brand Onboarding
⚖ Adjustments
🚚 Shipping
🔗 Integrations
📊 Reports
Dashboard
Welcome back. Overview of your logistics and warehouse operations.
37 Orders Today 37 Total Orders All Systems Active
37
Orders Today
↗ +0% from last month
📦
40
Items Sold
↗ +0% from last month
₹3,327
Revenue Today
↗ +0% from last month
👤
369
Total Inventory
↗ +0% from last month
🕐 Order Workflow Track orders through each stage of fulfillment
↗ Total Orders: 37
🕐
Pending
12
📦
Packed
10
🚚
Shipped
9
Delivered
6
FULFILLMENT FLOW   Pending → Delivered
LIVE REVENUE   ₹3,327 today
WMS Features

Purpose-built for high-throughput fulfilment

From GRN to dispatch — every warehouse workflow digitised and optimised.

Inbound & GRN

Barcode/QR scanning for goods receipt. Automated PO matching, discrepancy alerts, and vendor scorecards.

Put-Away & Slotting

Intelligent slotting based on velocity, weight, and pick frequency. Directed put-away to handheld devices.

Multi-Node Inventory

Real-time inventory visibility across all your warehouses, dark stores, and retail outlets.

Pick-Pack-Ship

Wave, zone, and cluster picking. Packing station integration with weight validation.

Cycle Counts & Audits

Scheduled and on-demand cycle counts. Variance reports with root-cause tagging.

Returns & Reverse Logistics

Receive, grade, and reroute returned items. QC disposition workflows: restock, refurbish, liquidate.

ERP & OMS Integration

Native sync with SAP, Oracle, Tally, and major OMS platforms. Bi-directional inventory updates.

Multi-Client / Multi-Tenant

Run multiple brand or client operations from one WareSync instance. Separate P&L and inventory isolation.

Ops Dashboards

Throughput, dwell time, picker productivity, and SLA adherence — live on mobile or wall screen.

Cut mis-ships. Accelerate dispatch. Scale without chaos.

WareSync customers typically cut order processing time by 40% within 90 days of go-live.

3PL Solutions

Warehouse space and ops, without the capital expenditure.

Flex-storage across 18 cities. Ambient, cold-chain, and bonded options. Staffed by our team, powered by WareSync, managed to your SLA.

SendIt warehouse interior — workers scanning barcodes with forklift in aisle
SendIt Logistics warehouse operations
Warehousing Services

Every storage and fulfilment need, handled

Ambient Storage

General merchandise storage across 18 cities. Racking, fire suppression, 24/7 CCTV, bonded options.

Temperature-Controlled

Pharma and FMCG-grade cold storage. 2–8°C and -18°C zones. GDP-compliant handling.

Kitting & Assembly

Bundle products into custom packs at the warehouse. Bill of materials managed in WareSync.

Quality Check (QC)

Inbound and outbound quality inspection with photographic evidence.

Labelling & Repacking

FSSAI, MRP, and brand labelling. Shrink wrapping, carton repacking at scale.

SLA-Backed Operations

Same-day dispatch for orders before 2PM. 99.5% order accuracy SLA.

Need warehouse space? Get a quote in 48 hours.

3PL Solutions

Your delivery network, already built.

800+ riders across owned and aggregated fleet. Same-day and next-day delivery in 60+ cities.

SendIt delivery rider on motorcycle in Bengaluru city traffic
SendIt last-mile delivery operations
Delivery Services

Last-mile built for India's density

Owned Rider Fleet

800+ riders across owned and aggregated fleet — TVS, Hero, and Bajaj two-wheelers. Uniformed, GPS-tracked, and background-verified.

Aggregated Network

Overflow capacity via regional courier partners. Automatically activated when owned fleet is at capacity.

Same-Day Delivery

Cut-off at 12PM for same-day delivery in metro areas. Sub-3-hour hyperlocal delivery in key cities.

COD Collection

Secure COD collection with digital acknowledgement. Remittance within T+2 days.

Rider App

Turn-by-turn navigation, package scan, OTP delivery, and COD receipt — on any Android smartphone.

Delivery Analytics

First-attempt delivery rate, rider productivity, zone-level SLA performance in your SwiftShip dashboard.

Coverage across 60+ cities. Rates from ₹28/shipment.

Freight Management

Move more freight. Pay less per kilometre.

Full truckload and part truckload freight across 800+ lanes in India.

SendIt Logistics trucks loading at freight hub at dusk
SendIt Logistics freight hub operations
Freight Services

Intercity freight, tracked and SLA-backed

Full Truckload (FTL)

Dedicated trucks from 9ft to 40ft trailers. Tata, Ashok Leyland, and Eicher fleet. Transit time commitments.

Part Truckload (PTL)

Load consolidation for shipments under 2,000 kg. Shared lanes reduce your per-kg cost by 30–50% vs FTL.

GPS Tracking

Real-time vehicle location on every FTL movement. ETA updates every 30 minutes.

800+ Lanes

Established lanes across the golden quadrilateral and all major production-to-distribution corridors.

Digital Documentation

E-way bill generation, e-POD, digital LR, and GSTIN invoice — all managed in our freight portal.

Factory & Hub Pickups

Scheduled factory pickups with dock-slot booking. Integration with WareSync for seamless inbound.

Get a lane-wise freight rate card in 24 hours.

End-to-End 3PL

Outsource your logistics operation entirely.

Warehouse + last-mile delivery + freight, managed as one service. One SLA, one point of contact, one invoice.

SendIt Logistics 3PL operations — trucks, dock workers and freight hub
SendIt 3PL — warehouse, last-mile fleet & freight under one roof
What Makes 3PL Different

Full-service 3PL, not a pick-and-mix

Everything under one contract, one team, and one SLA — so you can focus on your brand.

SwiftShip & WareSync Included

Full platform access bundled in — real-time inventory, carrier orchestration, and tracking. No separate subscription.

Dedicated Account Manager

Named contact for ops, billing, and escalations. Weekly review. Monthly business report.

One Invoice, One Contract

Storage, fulfilment, delivery, and freight on a single monthly invoice. No multi-vendor complexity.

48-Hour Go-Live

Onboarding team sets up your SKUs, integrates your store, and ships your first order within 48 hours.

SLA with Financial Penalties

99.5% order accuracy. Same-day dispatch before 2PM. Miss the mark — credits auto-applied.

₹0 Setup, No Lock-in

No capex. No minimum commitment for 90 days. Pay per shipment and per sq ft used.

₹0 setup. Pay per shipment.

No infrastructure investment required. Pilot with us before committing to a long-term arrangement.

Pricing

Welcome to the SwiftShip ecosystem

ⓘ Free 30-day trial with access to all functionalities

Set the slider to your estimated monthly orders to estimate your pricing

0
01005001k2k3k5k
Freemium
New Businesses & Ecommerce Part-Timers
₹0/per month
max 100 orders/per month
Start free trial
  • Up to 100 orders/month
  • Up to 1,000 products
  • 3 team profiles
  • Orders, Stock & Prices — 1 hour sync
  • Data retention 6 months
  • AI Functionalities
  • Multichannel listing
  • Inventory & invoicing management (ERP + WMS + PIM)
  • Purchase Orders
  • Pick & Pack Assistant
  • Developer API
  • Base ecosystem benefits
Enterprise
High Volume Sellers, Retailers & Manufacturers
Individual offer
over 10k orders or ₹1 Cr GMV per month
Learn more
  • Enterprise Uptime SLA
  • Unlimited Max Data Storage
  • Custom Data Retention
  • Dedicated Technical Expert
  • 24/7 Support Hotline (Multi-language)
  • API Support
  • Unlimited AI Functionalities
  • All Boosts Included
  • Custom integrations & system adjustments
  • Extended Repricer for marketplace platforms

The rates shown in the price list are net amounts

Coming soon

Our company page is being updated.

Contact Us →
Resources

Insights for India's logistics operators

Playbooks, benchmarks, and case studies from real shipments across D2C, FMCG, and retail.

Blog

Latest from the SendIt team

Operations

How to reduce RTO by 30% in 60 days

Non-delivery reports are the biggest margin killer in Indian e-commerce. Here's the playbook we use with D2C brands.

Aug 2026 · 5 min read
WMS

Cycle count vs full stock audit

Most operators default to full audits. Here's why cycle counts work better for high-SKU operations and how to run them.

Jul 2026 · 5 min read
Courier

India courier SLA benchmark: Q2 2026

We analysed 80,000+ shipments across 6 carriers. Who delivered on time, by zone and weight slab.

Jun 2026 · 5 min read
COD

COD reconciliation: why numbers never match

Remittance mismatches cost Indian brands crores annually. The 5 most common causes and how SwiftShip handles each.

Jun 2026 · 5 min read
FTL/PTL

FTL vs PTL: a guide for FMCG distribution

When does it make sense to book a full truck? We answer with data from 120+ freight lanes across India.

May 2026 · 5 min read
D2C

Why your per-order logistics cost is too high

Most D2C founders can't tell you their true fulfilment cost. Here's how to calculate it and what benchmarks to aim for.

May 2026 · 5 min read
Case Studies

Results from brands using SendIt

D2C Fashion

Bengaluru D2C brand cuts RTO from 28% to 18% in 45 days

By switching to SwiftShip's smart NDR workflows and carrier scoring, this brand recovered ₹4.2L in shipments that would have been returned.

-10%
RTO drop
45 days
Time to result
₹4.2L
Recovered
Read case study →
FMCG

WareSync reduces mis-ships by 40% in 2 weeks

Manual pick lists and paper-based GRN were costing this brand 3-4% of inventory in errors. WareSync's barcode-guided workflows fixed it.

-40%
Mis-ships
2 weeks
Go-live
99.2%
Accuracy
Read case study →
Retail 3PL

Retail brand onboards to 3PL in 48 hours, saves 22%

A Hyderabad retailer needed to exit their own warehouse before peak season. SendIt onboarded them under 48 hours at zero setup cost.

48 hrs
Go-live
₹0
Setup cost
22%
Cost saved
Read case study →
Guides & Downloads

Free resources for logistics operators

NDR Reduction Playbook

12-step playbook to cut non-delivery returns. Covers carrier retry logic, customer communication flows, and address verification.

Download free →

India Logistics SLA Benchmark 2026

On-time delivery rates, RTO benchmarks, and COD timelines across 8 carriers. Based on 80K+ real shipments.

Download free →

Per-Order Cost Calculator

Free spreadsheet to calculate your true fulfilment cost per order including storage, pick-pack, delivery, RTO, and COD fees.

Download free →

SwiftShip API Documentation

Full REST API reference for SwiftShip and WareSync. Authentication, webhooks, SDKs, and integration guides.

View API docs →

Help Centre & Onboarding

Step-by-step guides for store integrations, carrier setup, WMS workflows, and troubleshooting common issues.

Open Help Centre →

Logistics Glossary

FTL vs PTL, NDR, RTO, GRN, AWB, COD, SLA, POD, WMS — every logistics term explained in plain English.

Browse glossary →
Book a Demo

See the platform in action.

A 45-minute session with one of our solution engineers.

What to expect

A real conversation, not a sales pitch.

We'll audit your current carrier mix and warehouse setup, show you exactly how SwiftShip and/or WareSync would integrate, and give you a savings estimate before you commit to anything.

Book Your Demo

By submitting, you agree to our Privacy Policy.

3PL Services

Get a custom 3PL rate card in 48 hours.

Tell us what you need and we'll come back with a detailed quote covering storage, delivery, and freight.

What to expect

A rate card, not a vague proposal.

We'll quote specific rates per sq ft, per shipment, and per tonne-km — not "starting from" ranges.

Request a Quote

Our commercial team will respond within 48 business hours with a detailed rate card.

Contact Us

Talk to the right person, fast.

Sales, partnerships, operations support, or press — our team is reachable.

Sales Enquiries

Want a demo, a quote, or a pricing conversation? Our sales team responds within 4 business hours.


sales@sendit.co.in

Customer Support

Existing customers with platform or operations issues. P1 issues resolved within 2 hours.


sales@sendit.co.in

Press & Media

Journalist, analyst, or podcaster? Our comms team handles press enquiries and interview requests.


sales@sendit.co.in

📍 Registered Office

BHIVE Platinum Church Street
48, Church St, Haridevpur,
Shanthala Nagar, Ashok Nagar,
Bengaluru, Karnataka 560 001

📍 Operations Office

No.786/289, Rajiv Gandhi Rd,
JP Nagar 6th Phase,
Bengaluru, Karnataka 560 078,
India

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Operations

How to reduce RTO by 30% in 60 days

SendIt Team·Aug 2026·6 min read

Non-delivery reports (NDRs) are the single biggest margin killer in Indian e-commerce. The average D2C brand loses 18-25% of shipments to RTO. At Rs 80-120 per returned shipment, that adds up fast.

18-25%
Avg D2C RTO rate
Rs 100+
Cost per return
30%
Reduction in 60 days

Why RTO happens

Our analysis of 800,000+ shipments shows five root causes account for 90% of all returns:

  • Wrong or incomplete address (34%)
  • Customer unavailability - repeated attempts failed (28%)
  • Customer refused delivery - usually COD (19%)
  • Carrier could not locate the address (11%)
  • Shipment damaged in transit (8%)

Step 1-4: Address hygiene

Before a shipment leaves your warehouse, run every order through:

  • PIN code validation against serviceable areas
  • Address standardisation
  • Duplicate order detection
  • Mobile number format validation
SwiftShip runs address validation at order ingestion. Brands using this see a 40% drop in address-not-found NDRs.

Step 5-8: Carrier allocation

Not all carriers perform equally in every zone. Allocating blindly by rate causes unnecessary RTO.

  • Score carriers by zone-level delivery rate, not just cost
  • Avoid low-performing carriers in Tier 3 zones even if cheaper
  • Split COD and prepaid orders - COD needs higher-reliability carriers
  • Track carrier NDR patterns and auto-blacklist underperformers
SwiftShip's allocation engine scores carriers on 14 signals including zone performance, COD remittance speed, and last-mile network density.

Step 9-12: NDR re-engagement

When a delivery fails, the next 24 hours are critical.

  • Auto-trigger WhatsApp message within 2 hours of NDR event
  • Let customers reschedule via a link - no call centre needed
  • Offer alternate pickup point for Tier 1 cities
  • After 3 failed attempts, auto-cancel COD and convert to return

Brands that deploy WhatsApp NDR re-engagement see 60-70% of NDR shipments successfully delivered on retry.

← Back to Resources Book a Demo →
WMS

Cycle count vs full stock audit

SendIt Team·Jul 2026·5 min read

Most warehouse managers default to the full stock audit - shut everything down for 2 days, count every SKU, reconcile. It is disruptive, expensive, and by the time you fix the variance, new errors have already crept in.

Cycle counting is the alternative: count a rotating subset of inventory continuously, so every SKU gets counted 3-4 times per year without stopping operations.

Why full audits fail at scale

For warehouses with 500+ SKUs, annual full audits have a fundamental problem: the count is stale the moment it is done.

  • Full audit takes 16-48 hours of downtime
  • Reconciliation takes another 2-3 days
  • Error rate during manual counting: 3-5% on average
  • By the time you act on the data, it is already outdated
One FMCG brand on WareSync found Rs 4.8L in phantom inventory through cycle counting - stock that appeared in the system but had not physically existed for months.

How cycle counting works

Divide your inventory into zones or ABC categories:

  • A-class SKUs (top 20% by value/velocity) - count weekly
  • B-class SKUs - count monthly
  • C-class SKUs - count quarterly
  • Trigger-based counts after any unusual movement

Getting started in 3 steps

  • Classify your SKUs into A/B/C by sales velocity
  • Set count frequency and variance tolerance per class
  • Run the WareSync cycle count task generator - it does the scheduling automatically
← Back to Resources Book a Demo →
Courier

India courier SLA benchmark: Q2 2026

SendIt Team·Jun 2026·7 min read

We analysed 80,000+ shipments processed through SwiftShip in Q2 2026 across 6 major carriers to produce India's most detailed logistics SLA benchmark.

80,000+
Shipments analysed
6
Carriers covered
28
States covered

On-time delivery by carrier

  • Blue Dart: 96.8% - highest overall, strongest in metro zones
  • Amazon Shipping: 95.2% - exceptional for Amazon-enabled PIN codes
  • Delhivery: 93.1% - best Tier 2/3 coverage at this performance level
  • XpressBees: 91.4% - strong in South India
  • Ekart: 90.7% - dominant in Tier 3 PIN codes
  • DTDC: 88.3% - most economical, lower SLA consistency
No single carrier dominates every zone. Brands using SwiftShip zone-based allocation see 4-6% higher overall on-time rates than single-carrier brands.

COD remittance speed

  • Amazon Shipping: T+2 days (fastest)
  • Blue Dart: T+4 days
  • Delhivery: T+5 days
  • XpressBees: T+5 days
  • Ekart: T+7 days
  • DTDC: T+7 to T+10 days

Weight slab accuracy

In Q2 2026, 8.3% of shipments had weight discrepancies. Blue Dart and Amazon Shipping had the lowest dispute rates. SwiftShip's shipment audit module flags weight discrepancies and auto-raises dispute tickets - brands recovered an average of Rs 1.2L per month in overcharges.

← Back to Resources Book a Demo →
COD

COD reconciliation: why numbers never match

SendIt Team·Jun 2026·5 min read

If you are processing more than 500 COD orders a month, you have probably experienced this: the amount deposited by your carrier does not match your expected remittance. This is a structural problem with how COD reconciliation works.

The 5 root causes

  • Remittance cycle mismatch: carriers remit on different cycles (T+2 to T+10), orders from different periods get mixed
  • Short shipments excluded: carriers deduct undelivered COD without always notifying you
  • Weight dispute deductions: overweight charges auto-deducted from COD pool
  • Bank charges: some carriers deduct NEFT/RTGS charges from remittance
  • Exchange/return deductions: reverse logistics charges deducted inline

How SwiftShip handles it

  • Pulls remittance files from all carriers via API daily
  • Matches each remittance line to an AWB and order
  • Flags unmatched remittances and short payments automatically
  • Generates a dispute file pre-formatted for each carrier portal
Brands using SwiftShip COD reconciliation recover an average of Rs 80,000-1,20,000 per month in previously undetected short payments.

What to do right now

  • Download last 3 months of remittance data from all your carriers
  • Map each remittance line to an AWB in your OMS
  • Calculate expected vs actual for each carrier
  • Flag discrepancies above Rs 50 per shipment for dispute
← Back to Resources Book a Demo →
FTL/PTL

FTL vs PTL: a guide for FMCG distribution

SendIt Team·May 2026·6 min read

FMCG brands moving goods from factory to distributor or warehouse face a recurring decision: book a full truck or consolidate loads? The wrong choice adds 15-40% to your per-kg freight cost.

FTL: when it makes sense

Full Truckload (FTL) is right when:

  • Your shipment fills 70%+ of a truck (typically 5-10 tonnes+)
  • Transit time is critical - FTL is point-to-point, no stops
  • You are moving high-value or fragile goods
  • The lane runs daily or multiple times per week

Typical FTL rates in India (2026): Rs 18-32 per tonne-km on major lanes.

PTL: when it makes sense

Part Truckload (PTL) is right when:

  • Shipment is under 3-4 tonnes
  • Frequency is low (once or twice a week per lane)
  • Destination is served by a consolidation hub
  • Cost per kg matters more than transit time
SendIt's PTL network covers 120+ lanes with consolidation hubs in Bengaluru, Mumbai, Delhi NCR, Hyderabad, and Chennai.

The hybrid strategy

Most FMCG brands with national distribution use a hybrid:

  • FTL for factory-to-warehouse (high volume, regular)
  • PTL for warehouse-to-distributor (variable volume, multiple destinations)
  • Express courier for urgent replenishment of fast-moving SKUs
← Back to Resources Book a Demo →
D2C

Why your per-order logistics cost is too high

SendIt Team·May 2026·7 min read

Most D2C founders can quote their customer acquisition cost to two decimal places. Ask them their per-order fulfilment cost and you will get a shrug. This is one of the biggest reasons D2C margins look worse than they should.

The full cost formula

True per-order logistics cost = Storage cost + Pick and pack + Outbound delivery + Returns cost (weighted by RTO rate) + COD fee (weighted by COD mix)

Most brands calculate only the outbound delivery charge and ignore the rest. This understates true logistics cost by 35-60%.
Rs 28-45
Outbound delivery (prepaid, 500g, Tier 1)
Rs 12-20
Pick and pack labour
Rs 8-15
Storage per order
Rs 18-35
RTO cost at 20% RTO rate

Benchmarks by order value

  • Order value under Rs 500: logistics should be under 18% of order value
  • Order value Rs 500-1,500: logistics should be under 12%
  • Order value above Rs 1,500: logistics should be under 8%
  • If you are above these: high RTO, expensive packaging, or under-negotiating carrier rates

The biggest levers

  • Reduce RTO rate by 5% - saves Rs 8-12 per order at average volumes
  • Shift 20% of COD orders to prepaid - saves Rs 15-25 per converted order
  • Negotiate weight slabs - most brands pay 500g slab for 200g products
  • Move to a 3PL closer to your customer concentration zone
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Integrations

Works with your existing stack

100+ pre-built connectors. Connect your store, ERP, marketplace, and courier in minutes. No custom dev required.

100+
Pre-built connectors
<30 min
Average setup time
REST API
For custom integrations
Real-time
Sync across all channels
Storefronts & OMS

Connect your online store and sync orders automatically the moment a customer checks out.

Shopify
Shopify
WooCommerce
WooCommerce
Magento
Magento / Adobe Commerce
Marketplaces

Pull orders from every marketplace you sell on into a single unified fulfilment queue.

Amazon Seller
Amazon Seller
Flipkart
Flipkart Seller Hub
Meesho
Meesho
Amazon Shipping
Amazon Shipping
ERP & Accounting

Bi-directional sync with your ERP keeps inventory, invoices, and purchase orders always accurate.

SAP
SAP S/4HANA
Oracle
Oracle ERP Cloud
Tally
Tally ERP / Prime
Courier Partners

SwiftShip allocates every shipment to the best carrier automatically.

India Post
India Post
Ekart
Ekart Logistics
Delhivery
Delhivery
Blue Dart
Blue Dart / DHL
DTDC
DTDC
XpressBees
XpressBees
Payments & COD

Reconcile COD remittances and prepaid transactions automatically.

Razorpay
Razorpay
Cashfree
Cashfree Payments
Custom Integration

Don't see your platform?

Use our REST API and webhooks to connect any system. Full documentation, SDKs, and a sandbox environment available.

Talk to Engineering →View API Docs
Technology

API-first logistics infrastructure

SwiftShip and WareSync are built for developers and operators alike. Connect in minutes via REST API, webhooks, or our 100+ pre-built integrations.

99.95%
API Uptime SLA
< 120ms
Avg API response time
100+
Pre-built connectors
Real-time
Webhook event delivery
OAuth 2.0
Authentication
Developer API

Ship your first order
in under 30 minutes

One REST API to create shipments, track packages, manage NDRs, and reconcile COD — across all carriers simultaneously.

REST API + SDKs
Node.js, Python, and PHP SDKs. Full OpenAPI 3.0 spec with Postman collection.
Real-time Webhooks
Push events for every shipment status change, NDR, delivery attempt, and COD remittance.
OAuth 2.0 + API Keys
Scoped API keys per environment. Sandbox mode for testing without live shipments.
99.95% Uptime SLA
Multi-region infrastructure with auto-failover. Status page at status.sendit.co.in.
Node.js
const sendit = require('@sendit/sdk');

const client = new sendit.Client({
  apiKey: 'sk_live_xxxxxxxxxxxx',
  env: 'production'
});

const shipment = await client.shipments.create({
  orderId: 'ORD-1042',
  pickup: {
    pincode: '560001',
    address: 'BHIVE Platinum, Church St',
    contact: '9876543210'
  },
  delivery: {
    pincode: '400001',
    address: 'BKC, Mumbai',
    contact: '9123456789'
  },
  weight: 500,   // grams
  cod: 1499,    // ₹ COD amount
  carrier: 'auto' // SmartRoute™ allocation
});

console.log(shipment.awb);
// → "DLV-77213"
console.log(shipment.carrier);
// → "delhivery"
console.log(shipment.label_url);
// → "https://labels.sendit.co.in/DLV-77213.pdf"
Python
import sendit

client = sendit.Client(
    api_key="sk_live_xxxxxxxxxxxx"
)

# Track by AWB number
tracking = client.tracking.get("DLV-77213")

print(tracking.status)
# → "out_for_delivery"

print(tracking.eta)
# → "2026-08-05T15:30:00+05:30"

print(tracking.events)
# → [
#     {"time": "09:14", "event": "Picked up",
#      "location": "Bannerghatta Rd Hub"},
#     {"time": "11:47", "event": "In transit",
#      "location": "KR Puram Sortation"},
#     {"time": "14:23", "event": "Out for delivery",
#      "location": "Rider: Rajan M."}
# ]
Webhook Payload (JSON)
{
  "event": "shipment.delivered",
  "timestamp": "2026-08-05T15:42:00+05:30",
  "data": {
    "awb": "DLV-77213",
    "order_id": "ORD-1042",
    "carrier": "delhivery",
    "status": "delivered",
    "delivered_at": "2026-08-05T15:42:00+05:30",
    "pod_url": "https://pod.sendit.co.in/DLV-77213.jpg",
    "cod_amount": 1499,
    "cod_status": "collected",
    "remittance_date": "2026-08-07"
  }
}

SwiftShip for Shopify

FREE TO INSTALL
Shopify Available on Shopify App Store

The SwiftShip Shopify app is free to install with no subscription or software-access fee required. You only pay for courier postage and shipping labels used to fulfil your orders. Charges vary based on:

Selected courier and service level
Pickup location and destination
Applicable courier surcharges
Parcel weight and dimensions
Delivery speed and shipment type
Applicable taxes

SwiftShip for WooCommerce

FREE PLUGIN
WooCommerce Available on WooCommerce

The SwiftShip WooCommerce plugin connects your WordPress store to 15+ courier partners in minutes. No subscription fee — you only pay for the shipping labels and courier postage used to fulfil orders. Charges vary based on:

Selected courier and service level
Pickup location and destination
Applicable courier surcharges
Parcel weight and dimensions
Delivery speed and shipment type
Applicable taxes and duties

SwiftShip for Magento / Adobe Commerce

FREE EXTENSION
Magento / Adobe Commerce Available on Magento / Adobe Commerce

The SwiftShip extension for Magento 2 and Adobe Commerce integrates multi-carrier shipping directly into your checkout and fulfilment workflow. Install for free — charges apply only for courier postage and shipping labels used per order. Charges vary based on:

Selected courier and service level
Pickup location and destination
Applicable courier surcharges
Parcel weight and dimensions
Delivery speed and shipment type
Applicable taxes and duties
Integrations

Connects with everything
you already use

100+ pre-built connectors across storefronts, marketplaces, ERP systems, courier partners, and payment gateways. New integrations added every month.

Shopify Shopify
WooCommerce WooCommerce
Magento Magento
Amazon Seller Amazon Seller
Flipkart Flipkart
Meesho Meesho
SAP S/4HANA SAP S/4HANA
Oracle ERP Oracle ERP
Tally ERP Tally ERP
Delhivery Delhivery
Blue Dart Blue Dart
Ekart Ekart
DTDC DTDC
XpressBees XpressBees
India Post India Post
Razorpay Razorpay
Cashfree Cashfree

Don't see your platform?

Use our REST API to connect any system. Or request an integration — we ship new connectors every two weeks.

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